SodaStream admits bowing to boycott pressure

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SodaStream, the maker of fizzy drink machines, has confirmed that pressure from an international boycott campaign prompted it to withdraw from the occupied West Bank.

In a recent interview with The Jerusalem Post, SodaStream’s CEO Daniel Birnbaum said that his firm had planned to eventually close its factory in Mishor Adumim, an industrial park adjoining an Israeli settlement in the West Bank.

The shutdown was accelerated by pressure from the Palestinian-led boycott, divestment and sanctions (BDS) movement, he confirmed.

“We didn’t leave Mishor Adumim because of BDS, we had a consolidation plan and we simply ran out of room for expansion there,” Birnbaum said. “However, if it wasn’t for BDS, we might have stayed there another year or two, so it did have some effect. So, you can say that BDS was responsible for 500 Palestinians losing their jobs when SodaStream moved.”

Birnbaum’s profession of concern for his former employees should be treated with skepticism.

Read more at electronicintifada.net

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Published in: on March 3, 2016 at 06:50  Leave a Comment  
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